Industry insights

Industry leaders share their thinking on experiential events, entertainment, destinations and the trends shaping them.

Projection-mapped map of the Malayan campaign at BattleBox, Fort Canning

Experiential events · 10 Oct 2026

The best experiences now feel like places, not programmes

Audiences no longer judge an event by how big it looks. They judge it by how it feels to be inside it, and whether they would come back.

Clarence Chiuh

Founder, PushButton Entertainment

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