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The four signatories at the signing ceremony in Xi’an

News · Partnership

PushButton signs a letter of intent with Sentosa Development Corporation and Qujiang Cultural Tourism

Signed in Xi’an on 12 August 2026, the framework agreement sets out a three-year partnership built around three consecutive Chinese New Year events on Sentosa.

The four signatories at the signing ceremony in Xi’an.

On 12 August 2026, Xi’an Qujiang Cultural Tourism Co., Ltd. (Qujiang Cultural Tourism), Sentosa Development Corporation, PushButton Entertainment Pte. Ltd. and JZBB Pte. Ltd. signed a framework letter of intent for a Singapore Sentosa cultural tourism project. The ceremony took place at Tang Paradise in Xi’an.

The agreement was signed by Shen Shuyu, Deputy General Manager of Qujiang Cultural Tourism; Chua Wei Yang of Sentosa Development Corporation’s events and programming division; Jonathan Chia Tiong Wee, Director of PushButton Entertainment; and Ren Yanbo, Director of JZBB.

Also present were Qujiang Cultural Tourism’s Party Secretary and Chairman Zhuang Ying, General Manager Dong Shihong and other senior leaders, with Emily Ng Teng Teng of Sentosa Development Corporation, Clarence Chiuh Ken Loong, Director of PushButton Entertainment, and Chong Ming Jun, Director of JZBB.

Signatories signing the letter of intent at a long table
Signing the framework letter of intent.

Three years, three Chinese New Years

The partners plan a three-year collaboration. At its core are three consecutive Chinese New Year themed events on Sentosa.

Qujiang Cultural Tourism brings its Tang culture IP, intangible cultural heritage performances and creative planning. The Singapore partners bring their experience in local operations and marketing. Together, they aim to build a festival brand with international reach, and over time to grow from a single project into wider cultural tourism cooperation between China and Singapore.

Performers in Tang dynasty costume on an outdoor stage at night
Tang-inspired performance at Datang Everbright City, Xi’an. Photo: Qujiang Cultural Tourism.

About the partners

Sentosa Development Corporation is the Singapore statutory board responsible for planning, developing and managing Sentosa, with the aim of making it a leading resort destination in Asia.

PushButton Entertainment and JZBB are rooted in Singapore’s entertainment and cultural tourism industry, with experience in event planning, content production and commercial operations.

Qujiang Cultural Tourism operates cultural tourism destinations in Xi’an. Its flagship sites include the Xi’an City Wall and Tang Paradise and the Big Wild Goose Pagoda, both national 5A scenic areas, and Datang Everbright City, a national model pedestrian street. It manages 5.95 million square metres of scenic areas and city parks.

Aerial view of Datang Everbright City at night, lined with lit Tang-style halls
Datang Everbright City, Xi’an, at night. Photo: Qujiang Cultural Tourism.
Delegates around a meeting table at the signing ceremony
The partners at the signing ceremony.

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